Frameworks, Frameworks, Frameworks…
LinkedIn feels like a framework factory these days.

Want to be a billionaire? Framework.
Aspiring marketer? Framework.
Successful entrepreneur? You guessed it — framework.
Coach, copywriter, social media marketer, brand strategist? Framework, framework, framework, and yes…framework.

And they’re all priced oh-so-accessibly: ₹49, ₹99, ₹199, ₹499… Like Bata sandals with their never-ending *.99 pricing. Never a round figure.

Don’t get me wrong — I’m not anti-framework. Frameworks can be useful. But here’s the thing: a framework is just a tool. And tools often produce average outcomes.

When it comes to strategy, frameworks tend to oversimplify the messy reality of life and business.

True strategy is creative and uncertain. If it’s predictable, it’s not strategy — it’s a process. A strategy is like setting out on an adventure. It’s risky, bold, and full of surprises.

Frameworks might save you from failure, but they rarely take you to greatness. Greatness comes from breaking frameworks, not blindly following them.

Because let’s be honest: Tools are only as good as the person using them. Without a creative brain behind the scenes, tools are just empty templates. And if frameworks alone made success possible, well, everyone would be everything by now.

The real winners? They use frameworks as stepping stones — not as shackles.